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Dealer + Retail partnerships

By creating trusting relationships with clients, immersing myself in their business, and using my years of partnership experience, I've exponentially grown dealer and retail programs across the US and Canada.

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Dealerships

Developed sales programs for dealer networks across multiple industries while ensuring key operational processes were established and adjusted to individual markets.​

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Dealership programs I've managed in the US and Canada. 

  • Lennox: Arpris Industries and Weather Tech Heating & Cooling programs in Alberta and Ontario.

  • Cubeit Portable Storage dealership programs in Ontario and Alberta.

  • Delta/Amex airport branch channels in United States (Orlando, Minnesota, Seattle) including multi-vendor proposal for nine branches in Atlanta. 

  • Scotiabank airport branch channels in British Columbia, Alberta, Ontario, Quebec, and Atlantic Canada. 

  • Surf9 surfboard roadshows across Costco stores, run by decentralized corporate store management. 

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Set individual dealer and branch targets (broken down by region, product type, seasonality, and price sensitivity) while meeting overall corporate monthly, quarterly, and annual growth/revenue strategy. 
 

Implemented national marketing campaigns highlighting individual dealer market strengths and addressing market challenges; resulted in 15% to 26% lift in brand awareness and sales growth. 
 

Created dealer-specific incentive and training campaigns ensuring operational processes were streamlined and adhered to, ensuring consistent customer branding across the country. 

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Check out the Delta/Amex dealer expansion plan:

Second Cup

Won the bid to create a retail cannabis business plan that highlighted my extensive experience in operating stores and retail dealerships across many industries. 

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The business plan was approved by Second Cup's COO and CMO, and was used as the template to launch Second Cup’s Hemisphere Cannabis division.

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The business model consisted of:

1. Store design and customer journey

  • New store opening plan 

  • Customer journey 

  • Experience map

  • Customer service model

  • Customer education and engagement material
     

2. Human resources and training

  • Retail management team and organizational chart

  • Labour model

  • Employee engagement and development programs

  • Training materials    

 

3. Product and supply chain

  • Inventory management

  • Scheduling

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Auxly Cannabis Group – LAB001 retail store

Oversaw the acquisition partnership between Auxly Cannabis Group and Kolab Project by spearheading the launch and ongoing management of their flagship store LAB001 in Lloydminster, Alberta. 

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LAB001 store launch and management consisted of:

  • Oversaw the creation of an in-depth and comprehensive training document for Canadian budtenders. This training manual contained all legally required Canadian Cannabis regulatory product training and retail point of sale information. The Alberta Cannabis Board also approved this training manual; passed Alberta Cannabis SLGA audit inspection 13 months in a row with 100% pass grade. 

  • Won the marketing bid to design the launch party, pre-event advertising, and create all event material. The launch event resulted in a 45% month-over-month lift in sales and extensive media coverage.

  • Managed all product inventory: ordering, price management, and the marketing strategy.

  • Responsible for the management of the daily opening and closing of the point of sale, in-store purchase, online purchase, and pre-orders.

  • Exceeded annual sales targets by 28% and was voted #1 Cannabis store in Lloydminster.

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Check out the training document and marketing bid below:

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